It’s not always – or even mostly – money and location that will attract the most talented IT professionals to your organization. Opportunity may be the most important factor, say experts.
Programmers, developers, designers – those folks collectively known as digital talent – will join and stay with companies that give them the chance to make a difference, to do something new and creative, to be digitally transformative.
The top IT professionals are definitely not interested in a corporate culture buried in levels of bureaucracy, where every phase of their work is subject to minute examination, and where trial and error is anathematized. Stodgy will not attract top talent. Mediocrity will not lure IT professionals.
In a world where technology changes at the drop of a hat, your company needs to offer IT workers the opportunity to be a part of that change. Digital talent wants to feel free to try out new ideas, to make mistakes without penalty, to take the lead in decision making.
So don’t worry that your company is located in the Fox Valley, not Silicon Valley. Or that you can’t pay West Coast salaries. Be entrepreneurial and give your digital talent the chance to change your corporate world, and IT professionals will beat a path to your door.