From the organization that brought you TSA strip searches, the Patriot Act, and bar-coded drivers’ licenses comes the “Consumer Online Privacy Bill of Rights”.
Confused? Feel that you’re being sent a barrage of mixed signals? Not surprising. We are, after all, talking about the Federal Government.
So what is this latest missive from the Feds? According to a White House press release, the Consumer Online Privacy Bill of Rights is “part of a comprehensive blueprint to improve consumers’ privacy protections and ensure that the Internet remains an engine for innovation and economic growth. The blueprint will guide efforts to give users more control over how their personal information is used on the Internet and to help businesses maintain consumer trust and grow in the rapidly changing digital environment.”
The document includes seven principles:
- Individual Control: Consumers have a right to exercise control over what personal data organizations collect from them and how they use it.
- Transparency: The right to easily understandable information about privacy and security practices.
- Respect for Context: The right to expect that organizations will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
- Security: The right to secure and responsible handling of personal data.
- Access and Accuracy: The right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data are inaccurate.
- Focused Collection: The right to reasonable limits on the personal data that companies collect and retain.
- Accountability: The right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.
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Sounds good, right? Well, unfortunately, the document has no real teeth. The rules are vague and there is no legislation now, or in the foreseeable future, that will mandate its provisions. Companies can voluntarily sign on to the bill of rights or ignore the whole thing, although administration officials seem to think that consumer pressure will ensure their compliance.
Wondering what prompted the administration to issue this Consumer Privacy Bill of Rights? You might point to the recent scandals over personal data collection by Google, Facebook, and Twitter. Or, if you are the tiniest bit cynical, you might conclude that the Feds do not like private enterprise poaching on their territory.
And let’s remember, this is an election year.
For details of the Consumer Privacy Bill of Rights, go to http://www.whitehouse.gov/sites/default/files/privacy-final.pdf.
And if you’re looking for a search engine that doesn’t collect personal data (at least they say they don’t), try DuckDuckGo , seeks.fr, or yacy.net.
Happy surfing!